Cross merchandising is a way to create interest in products that are related but would normally not be displayed together. An example is to add Safety Buckets in close proximity to the Shingle Eater display (see image 1). Or tools used to clean up the work site worked into the Shingle Eater product display (see…
The basic premise of merchandising is to create interest in products and entice customers to purchase. Effective merchandising uses product design, selection and pricing to create demand that results in increased sales. The layout of your store and how the product selection is organized is the foundation of a merchandising plan. The goal of an…
Retail customer service starts with eye contact. Making eye contact tells the customer you see them and are ready to help. If you are busy with another customer, eye contact and a quick head nod lets them know you’ll be with them ASAP. Customers interact with your staff each time they walk into your store.…
Ripping off the old shingles and removing the nails is usually the least favorite part of putting on a new roof. For that reason alone, any tool that makes ripping off the shingles easier and faster will always become a roofer’s favorite tool. That’s just one reason why roofers love Shingle Eater roofing tools. While…
When buying the tools of their trade, roofers need to know they are buying quality tools that are built to last. The job can’t be completed if tear-off tools fail. When there is a tool that is tough and helps the roofer work more efficiently with less physical stress, then they will want to check…
There are so many ways to market your business, especially in the age of digital marketing. It may feel overwhelming but the basics of marketing remain the same: create a marketing plan that supports the goals of your business, build a realistic budget to support the marketing plan and follow through. If you don’t have…