STAYING ON TOP OF CUSTOMER RETENTION

Customer retention is the key to a successful business and to remain profitable, there are several strategies you should implement to keep them coming back for more. Did you know that selling to your existing customer base is 6-7 times less expensive than gaining new customers? And although your business may be the best around…

Investing in Customer Service

Retail customer service starts with eye contact.  Making eye contact tells the customer you see them and are ready to help.  If you are busy with another customer, eye contact and a quick head nod lets them know you’ll be with them ASAP.  Customers interact with your staff each time they walk into your store. …

Marketing to the Trades

What is the best way to reach tradesmen so that they will use the tools, building materials, or services you offer? It’s a question that is often asked within our industry and the answer is comprised of numerous components. We’re going to cover the most important dos and don’ts so you can effectively market to…

Steel: More Than a Commodity

Did you know there are thousands of different grades of steel? A steel’s grade describes the amount of carbon it contains, what alloying elements it contains, and the way it has been processed. At its simplest, steel is a combination of iron and carbon, key elements of the manufacturing process affect the finished material’s weight, strength,…

Roof & Siding Repairs: When to Call a Professional

Most homeowners have a running list of repair and improvement projects. A savvy homeowner may feel comfortable taking on some of these tasks themselves. A homeowner who lacks tools, time, or DIY experience may have a professional handyman on call to tackle general home repair and improvement projects. A handyman is someone who qualified, experienced,…

Roofers are Turning to Technology

When the COVID-19 pandemic started, roofing contractors were forced to turn to technology to keep their livelihoods afloat and keep employees working. Roofers had 2 major pain points – Customer retention & acquisition and ensuring the safety of their employees. On the customer front, companies needed to maintain relationships with existing customers, and more so,…

Managing Your Team Through Difficult Times

Being a team leader can be both rewarding and challenging, even for the most experienced managers. Dealing with schedules, conflicts and each employee’s personal situation can make the job feel tough. However, there are also some amazing things that come along with people managing like being able to positively influence people, give recognition for hard…