Cross merchandising is a way to create interest in products that are related but would normally not be displayed together. An example is to add Safety Buckets in close proximity to the Shingle Eater display (see image 1). Or tools used to clean up the work site worked into the Shingle Eater product display (see image 2). These items are a requirement for roofing contractors but might not come to mind when they are focused on materials for the full roof install. This technique can be used in any product category. This needs rework: the basic rule is that the items added to the display add function to the anticipated end use of the display.
The following is a list of items that can be used in a cross-merchandising display.
- Safety Bucket with Harness Included
- Work site clean up supplies
- Work gloves
- Roofing nails
- Utility Knife
Every store has a basic floor plan and customers like knowing the basic flow of a store. Utilizing merchandising techniques keeps your store looking fresh, introduces products to customers in different ways and promotes specific product without discount pricing. There are many merchandising tactics that can help drive sales to meet specific goals.
As always, your staff is your biggest asset. Discuss merchandising plans with your staff so they can answer questions related to the product displays and placement. They may also have suggestions to work into your merchandising rotation plan.