Marketing to the Trades

What is the best way to reach tradesmen so that they will use the tools, building materials, or services you offer? It’s a question that is often asked within our industry and the answer is comprised of numerous components. We’re going to cover the most important dos and don’ts so you can effectively market to…

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Steel: More Than a Commodity

Did you know there are thousands of different grades of steel? A steel’s grade describes the amount of carbon it contains, what alloying elements it contains, and the way it has been processed. At its simplest, steel is a combination of iron and carbon, key elements of the manufacturing process affect the finished material’s weight, strength,…

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Roofers are Turning to Technology

When the COVID-19 pandemic started, roofing contractors were forced to turn to technology to keep their livelihoods afloat and keep employees working. Roofers had 2 major pain points – Customer retention & acquisition and ensuring the safety of their employees. On the customer front, companies needed to maintain relationships with existing customers, and more so,…

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