Investing in Customer Service

Retail customer service starts with eye contact.  Making eye contact tells the customer you see them and are ready to help.  If you are busy with another customer, eye contact and a quick head nod lets them know you’ll be with them ASAP.  Customers interact with your staff each time they walk into your store. …

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Marketing to the Trades

What is the best way to reach tradesmen so that they will use the tools, building materials, or services you offer? It’s a question that is often asked within our industry and the answer is comprised of numerous components. We’re going to cover the most important dos and don’ts so you can effectively market to…

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Steel: More Than a Commodity

Did you know there are thousands of different grades of steel? A steel’s grade describes the amount of carbon it contains, what alloying elements it contains, and the way it has been processed. At its simplest, steel is a combination of iron and carbon, key elements of the manufacturing process affect the finished material’s weight, strength,…

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