Merchandising Techniques

The basic premise of merchandising is to create interest in products and entice customers to purchase.   Effective merchandising uses product design, selection and pricing to create demand that results in increased sales. The layout of your store and how the product selection is organized is the foundation of a merchandising plan. The goal of an…

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Investing in Customer Service Training

Retail customer service starts with eye contact. Making eye contact tells the customer you see them and are ready to help. If you are busy with another customer, eye contact and a quick head nod lets them know you’ll be with them ASAP. Customers interact with your staff each time they walk into your store.…

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